Truth
The puppy passport: when 2026 meets 1974
3 min read
A puppy's quality doesn't live in a passport stamp. An honest take on canine nationalism.
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Choosing well takes time
Unhurried articles on trust, ethics and scam prevention. For families who want to make the right choice — once.
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Truth
4 articles
Truth
"BEWARE OF PUPPIES ONLINE" … yes. But beware of dumb oversimplifications too
5 min read
Not everything online is a scam, not everything "hand-raised" is ethical. A realistic guide so you don't get it wrong.
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"ADOPT, DON'T SHOP" … yes. But real life is far more complex than a slogan
4 min read
Adoption, ethical breeding, breeds: why the right choice doesn't fit in a hashtag — it lives in the context of your family.
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Online puppy sales in Switzerland: the real problem isn't the Internet. It's the hypocrisy
3 min read
Marketplaces, anonymous imports, invisible breeders: the root of the problem isn't digital, it's the lack of transparency.
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